The DNA of the Financial Statements:
How to
build and analyze cash flows

  • Author:
    Geoff Robinson
  • Level: 
    Early to mid-career
  • Study time:
    3-4 hours
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Also available on our Premium subscription plan

Course overview
Investment analysts examine a company's cash flows to gauge its financial health and valuation. Unlike earnings influenced by accounting practices, cash flows offer a clear picture of a firm's financial activities.

Analyzing these flows helps determine a company's ability to operate, pay debt, and provide shareholder value. This analysis is foundational for valuing a company, as future cash flows, when discounted, determine its intrinsic worth. In essence, understanding cash flows is central to accurate company valuation.

Let us take you thorough the process of cash flow building into the analysis.

What's included?

  • 40+ videos
  • Delivered by Geoff Robinson, ex UBS MD and #1 ranked analyst
  • Accounting from an analysts perspective
  • On-desk application

Who should take this program? 

The DNA of Financial Statements is an invaluable resource for anyone seeking to deepen their understanding of financial analysis. It will equip you to trace and interpret the flow of information within financial statements, an essential skill for sound investment decision-making and robust financial model building. Whether you're an investment analyst, finance professional, or student, this program promises to enhance your marketability and competence in the competitive world of finance.


We are the only training house that is able to bring top-ranked analyst experience into your classroom. We buck the trend. Most training businesses recruit junior ex-bankers to become their trainer. Our instructors cut their teeth teaching and then gain senior experience with investment banks.

We believe, you could not be in better hands.

Geoff Robinson

Thought leader, instructor, writer, financial influencer, Former UBS Managing Director and 8x #1 ranked analysts EMEA Institutional Investor Survey
Geoff has had a varied career. He was a Managing Director within UBS Equity Research, leading their Global Fundamental Analytics franchise. During this time, he was #1, ranked 8x in the EMEA Institutional Investor Survey. Before UBS, he was a material equity investor and LBO co-investor in two market exited training consultancies. Geoff has a passion for learning and is well-known for his ability to break down complex subject matter and distil it to an audience in a digestible and engaging manner. He brings this passion to