Brand Value Decoded: How Analysts Measure, Model, and Protect Intangible Assets

  • Author:
    Geoff Robinson
  • Level: 
    Intermediate to advanced
  • Study time:
    1 hour
Write your awesome label here.
Course overview
This playlist offers a comprehensive guide to understanding and valuing brand assets in financial analysis. Covering everything from the Royalty Relief Method and Brand Strength Index to brand amortization, impairment, and accounting under IFRS and US GAAP, these videos equip analysts with the tools to assess both brand-driven value creation and value erosion.

Special attention is given to ROCE, EPS distortions, and ISO 10668 brand valuation standards. Whether you're modeling brand equity, analyzing impairment charges, or tracking brand damage in real time, this series provides the essential frameworks and insights for modern valuation professionals.

What's included?

  • 7 videos
  • Insert
  • Insights from a #1 ranked data-driven analyst

Who should watch this playlist? 

Designed for investment analysts, valuation professionals, and finance students, this playlist is essential for anyone looking to deepen their understanding of brand valuation. Whether you're building models, analyzing earnings quality, or interpreting impairment charges, this series delivers the analytical tools and frameworks needed to value brands with confidence.

Why TheInvestmentAnalyst.com?

We are the only training house that is able to bring top-ranked analyst experience into your classroom. We buck the trend. Most training businesses recruit junior ex-bankers to become their trainer. Our instructors cut their teeth teaching and then gain senior experience with investment banks.

We believe, you could not be in better hands.

New Content Drops

What's trending on the platform now

EMEA Sell-Side Analyst

From the App Store
I've tried tonnes of apps like this, but this one simply worked better in every way possible

Buy-side analyst

From the App Store
What a little gem in the world of financial training. Not the usual rehashed academic stuff, but realistic, practical, immediately applicable, well explained, young and modern financial content

M&A Analyst

From the App Store
The delivery is concise, entertaining and easy to follow

Geoff Robinson
FCA FMVA MFM

Thought leader, instructor, writer, financial influencer, Former UBS Managing Director and 8x #1 ranked analysts EMEA Institutional Investor Survey
ABOUT Geoff
Geoff has had a varied career. He was a Managing Director within UBS Equity Research, leading their Global Fundamental Analytics franchise. During this time, he was #1, ranked 10x in the EMEA Institutional Investor Survey. Before UBS, he was a material equity investor and LBO co-investor in two market exited training consultancies. Geoff has a passion for learning and is well-known for his ability to break down complex subject matter and distil it to an audience in a digestible and engaging manner. He brings this passion to TheInvestmentAnalyst.com. 
Empty space, drag to resize